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The foundation of our growth strategy continues to be a winning formula for the group

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Creating a great place to work

Attracting, retaining and developing the very best talent through a competitive reward framework, structured career pathways and continuous investment in learning, leadership and management development.

Building an engaged, listening and inclusive organisation where equity, diversity, inclusion and belonging are embedded in our culture, and every colleague feels valued and empowered to do their best work.

Growing the core

Maintaining our market leadership for mature products in existing markets and supporting further market penetration for our newer brands through a robust product pipeline enabled by our ongoing investment in R&D.

Delivering world-beating functionality and customer experience to ensure that our products are the first choice for everyone from hobbyists to professionals.

Expanding into new markets

Expansion into complementary product sectors through product innovation and strategic partnerships and acquisitions.

Refining our routes to market to increase our market penetration, leveraging our scale through our global partnerships and reach.

Delivering operational excellence

Leveraging our investment in our teams and digital infrastructure to deliver scalable and agile processes to improve efficiency and maintain our world-leading customer service.