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The foundation of our growth strategy continues to be a winning formula for the group

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Creating a great place to work

Creating a listening and inclusive organisation to allow our people to develop and succeed.

Growing the core

Our ongoing investment in R&D ensures we have a robust product pipeline, driving growth in existing markets and supporting further market penetration for our newer brands.

Expanding into new markets

The Group views expansion into new markets as having two key elements:

  • firstly, through simplifying our go to market approach to bring us closer to customers and invest in local people and resources in the market; and
  • secondly, we look to expand into new markets both organically and through acquisition.

Focusing on lifetime value for our customers

Lifetime value is delivered through our world‑class technical support, now with 24/7 follow‑the-sun coverage and a user setup experience designed to make our products supremely easy to use.